Wednesday, May 19, 2010
CBS's Fall Schedule
Desperately Seeking Sitcoms --that's the fall philosophy of CBS which massively jigged its schedule.
CBS, the ratings leader, has a number of high flying series which are starting to age
But rather than go on a youth kick the Tiffany of the webs is bringing back 73-years young Bill Shatner for yet another series.
Guess that means our Bill won't have time to be Canada's next Governor General, eh?
Also ressurected: CBS's seventies hit Hawaii 5-0 with a hunky new leading man, Australian heartthrob Alex O'Loughlin.
But the big news is the restructuring of the schedule.
CBS moved its hit Survivor from Thursdays to Wednesdays at 8 --Survivor had been wowing them Thursdays since 2001.
And its aging CSI franchises are getting less choice slots for the fall.
CSI:Miami moves to Sundays at 9 after years in the Monday at 10 slot which goes to Hawaii 5-0.
And CSI:NY goes to Fridays at 9 which along with Saturday nights is among the least watched nights of the week.
CSI:NY's Wednesday time slot goes to the new legal series The Defenders starring Jim Belushi and Jerry O'Connell.
CBS has definitely cancelled The New Adventures Of Old Christine, Ghost Whisperer, Numb3rs.
And Thursdays at 8 CBS will have back-to-back sitcoms for the first time in decades: The Big Bang Theory followed at 8:30 with the Shatner sitcom $#*! My Dad Says.
On Fridays it's Medium at 8, CSI:NY at 9 and a new Tom Selleck outing Blue Bloods.
CBS says the last time the network tried sitcoms Thursdays at 8 was way back in 1965 with Gilligan's Island and My three Sons.
Network sources acknowledge there was ratings erosion in terms of the three CSI series which need to be replaced in the next few years. CSI has particularly declined since the departure of star Bill Petersen.
Putting Big Bang Theory up against NBC's weak Community should prove a real hit but Shatner will be facing 30 Rock.
CBS's other new sitcom Mike & Molly will follow the returning Two And A Half Men (star Charlie Sheen has signed for two more years).
And there's nothing on CBS to attract younger audiences --Fox now leads in the all important category of viewers 18 to 35 although CBS continues with the highest over all ratings.